This passion saw two friends, David and Neil on a journey to simply design better basics; both bringing their experience in fashion and pharmacy together to force sustainable change.
Today, Boody is made up of a team of sustainable changemakers, including their sons, Shaun and Elliot who all work to not just deliver a product that's better for the planet but to use Boody as a platform to be real, transparent, open and honest - we owe it to the planet to be better. Based in Sydney Australia, our sustainable everyday basics are selling in 15 countries globally and counting.
Meet the family
“Working with my father is an absolute privilege. Our dads have been inspirational in guiding us with their experience whilst letting us drive the business to new heights.
Father's Day has changed the last three years, as I now have two sons! This year, we’ll enjoy a family breakfast, celebrating three generations.”
Shaun Greenblo, Co Managing Director
Favourite Boody style: Men's Weekend Sweatpants Grey Marl
David Greenblo, Co-Founder | Director
“I’m the old dog who has been through it all and see myself at the front of the Titanic looking for icebergs. My son and I both respect each other and listen to each other. Shaun is young, confident and a true digital native so our collective strengths make the sum of us a great team.
This Father’s Day I’ll be hanging out with my kids and grandchildren and trying not to discuss business!”
Favourite Boody style: Work / Boot Socks in Black/Grey Space Dye
Elliot Midalia, Co Managing Director
“Working with Dad is fantastic, but also a challenge. I get a level of trust, flexibility, and autonomy that can't be reproduced under any other company structure. We also learn about and can appreciate different sides of each other that wouldn't have otherwise been revealed.
On the other hand, it requires a learning of how to deal with the healthy conflict and opinion that arises in a work environment, but with family.
For Father’s Day this year, we’re planning on playing a tennis game (I'll lose on purpose) followed by breakfast.”
Favourite Boody style: Men’s Crew Neck T-Shirt in Black
Neil Midalia, Co-Founder | Director
“It’s a privilege to have another interest in common and another avenue for communication with my son. Business is a maze and there’s always a lot of strategic discussion in our office with my son, my business partner and his son. Because our families are old friends, this cuts in every direction.
Father's Day is one week after my birthday. Rather than being the centre of attention twice in a row, Father's Day is an excuse for all of the family to get together at home, enjoy a wonderful lunch and enjoy the family conversation. My sons have been overseas for the last eight Father’s Days, so this one is particularly valued.”
Favourite Boody style: Men's Everyday Boxers in GreyDiscover more about our brand, our sustainable mission and the benefits of bamboo.