Brand and Marketing Coordinator, NA

Department: Brand & Marketing

Position Classification: Full Time, Permanent

Location: USA (Remote Role)

About Boody

Boody is Australia and New Zealand’s first B Corp-certified underwear brand, loved globally and sold in over 15 countries.

Recognised in the top 5% of B-Corps globally and endorsed by Jane Goodall, we're helping people reduce their negative impact on the planet, from the bottom up. But beyond our sustainable credentials, we’re loved by customers worldwide because we make incredibly comfortable underwear. It is this relentless and sustainable pursuit of comfort that drives everything we do. And we’ll stop at nothing. We’ve received over 56,000 5 star ratings by our customers.

What's more, buying from us is easy… on your time, on your wallet and on the planet. Boody can be found in over 4,000 independent retailers worldwide, from east cost to west coast, to your local pharmacy as well as online and in leading marketplaces such as The Iconic. Our customers are everything to us, and we’ll stop at nothing to champion them. 

From humble beginnings in Sydney in 2013, we're now well on our way to becoming a household name in Australia and ready to do the same on the global stage. Our ambition? To be the most loved sustainable underwear brand globally. 

About the role:

Are you passionate about connecting with others and fostering strong relationships? Boody is searching for a Brand and Marketing Coordinator to join our team. In this role, you'll serve as the liaison between our customers and our HQ Brand and Marketing team, ensuring outstanding service and nurturing meaningful connections. If you excel in communication, relationship-building, and shaping impactful marketing initiatives, Boody has the opportunity for you.

Duties & Responsibilities:

The role is pivotal in shaping and executing our marketing strategies tailored for our NA audience. You’ll be a hands-on team player who also dedicated to customer experience, doing your part in assisting our NA Customer Care team. 

As our primary NA brand ambassador, your enthusiasm for Boody's products and values will shine through as you champion our mission. This role offers the opportunity to collaborate closely with our brand, taking ownership of vital touchpoints including local marketing campaigns, website experience, and customer success initiatives.

In summary -  you will serve as the key liaison for NA in aligning our Marketing goals (80%) and Customer Care (20%) with our global vision and objectives.

Brand and Marketing Strategy:
  • Collaborate closely with the global team to develop local marketing strategies with impact. Ensure this strategy is managed by marketing budgets, timelines and OKRs with internal and external stakeholders.
  • Proactively explore new ways to reach our target audience, conduct regular market research and competitor analysis, scope out brand partners and assess new media to further enhance Boody’s reach.
  • Provide significant contribution to the product NPD process, using local customer and marketing data to deliver informed opinions on if, when and how new products should be brought to market in NA. 
Brand and Marketing Management:
  • Work closely with our HQ team to develop clear marketing briefs that empower collaborators. Develop local campaign concepts to key internal stakeholders.
  • Join and positively contribute to global team brainstorming/ creative planning sessions acting as the regional voice of the NA  customer and market. 
  • Monitor brand and marketing performance metrics in NA  and generate actionable insights and innovative ideas that enhance Boody’s competitive edge locally.  
Community and Customer Success:
  • Act as the key escalation point for our NA Customer Care, providing guidance of an exceptional level of Boody customer service - one that is memorable and impressionable.
  • Take charge of managing online reviews, responding to customer feedback, and implementing best practices to address customer concerns effectively.
  • Collaborate with the Ops Team and other required stakeholders to streamline backend processes, including managing order dispatch and ensuring efficient order fulfilment.

About You:

Our ideal candidate is a hands on professional with a vision,l looking to make a meaningful impact in the brand and marketing space while championing customer experience and fostering a culture of collaboration and success. You will be highly motivated, organised and full of untapped creative flair.

If this sounds like you, the below requirements would be great to address to help your application stand out.

  • Previous experience in Customer Care (ideally at a manager level)
  • 1+ years experience as an eCommerce Coordinator or similar level role.
  • Experience in, or working closely with, a marketing function to drive positive customer outcomes (bonus points for an e-commerce brand)
  • Results-driven and commercially minded with a flair for creativity.
  • Having a keen interest in the local and international fashion and apparel industry, with an understanding of key competitors, customer expectations, and eCommerce user experience.
  • Excellent written and verbal communication skills.
  • Highly collaborative with the ability to work cross-functionally with multiple teams.
  • Experience with the below platforms will help your application stand out
  • Shopify
  • Gorgias
  • G Suite
  • ERP

Don't quite meet all these requirements? If you are proactive, detail-oriented and eager to learn and develop we still encourage you to apply for this exciting opportunity with us at Boody.

Boody Values:

You will naturally embody the Boody brand purpose, vision, mission, and pillars, ensuring that every brand touchpoint in NA reflects our brand and business direction. The below pillars will best describe what it’s like to work at Boody:

  • Innovation: Refusal to accept the status quo, teamed with the creative and technical nous to do better for our customers and the planet.
  • Drive: A passion and dedication which results in forward momentum, at pace.
  • Inclusivity: Planning, acting and advocating, with other people in mind.
  • Connection: Customer obsessed. Everything we do is designed to drive impactful connections with our customers, and communities 


  • Fully remote working (your office can be where you please!)
  • 401k
  • Medical, dental, and vision benefits
  • Boody Swag (never be short on undies again!)
  • Team discounted rate

Boody is a brand that prides itself on Diversity and Inclusion and believes this should always come from within. We encourage people of all backgrounds, identities and experiences to apply for our roles on offer. Looking out for the planet does not have any prerequisites.

Apply Now