Digital Coordinator

Digital Coordinator

Division: D2C

Position Classification: Full Time

Location: Darlinghurst, NSW (not available as remote role)

Reports to: Ecommerce and Digital Marketing Manager

We are looking for a Digital Coordinator with 2+ years experience in the field to support the daily operations of our fast growing D2C and marketplace business. Managing strategies and tactics onsite to increase conversion rate and lower bounce rates, this role will be pivotal in delivering the best in breed online customer experience.

About Boody

Boody is Australia and New Zealand's first B Corp certified underwear brand. We create everyday essentials from innovative eco-friendly materials that are better for the planet and our communities. Our experience in health and wellness and retail, combined with our love of technology, our growth mindset, and our passion for the environment has inspired us to build a world-class team and brand with a joint vision to “champion a future, fit for all”.

From humble beginnings in Sydney in 2013, Boody now spans the globe selling in over 15 countries and sold in 4,000 health and wellness focused independent retailers, as well as online in AU, NZ, EU, Canada and North America. We’re well on our way to becoming a household name in Australia and we’re now ready to do the same on the global stage.

For more about our brand, culture, and story listen to our co-MD's on the Retail Oasis podcast here.

About the Role

We’re looking for someone with direct experience in the ecommerce and digital marketing space so you can hit the ground running. You’ll need to know your way around Shopify Plus and other best-of-breed D2C platforms and be confident in briefing and working with our agency partners to execute conversion optimization tactics and support with key integration projects.

What You'll Do - Role Details

  • Be accountable for updating all content on the website related to home pages, landing pages and navigation.
  • Own product uploads - creating new products, merching new product categories and optimising product meta data. 
  • Be responsible for managing our search and merch strategy, ensuring we share actionable insights from our search and merch tool to increase conversion rates. 
  • Own the product onsite merchandising experience, ensuring products are tagged and appearing in the relevant categories and filters. 
  • Champion the onsite user experience and share information relevant to what our customers are searching for and optimise landing pages and products to meet their needs while feeding any relevant information to the product team. 
  • Support across key projects related to large integrations between Shopify and other systems such as marketplace channel integrators and search and merch tools ensuring test cases are created and executed. 
  • Manage troubleshooting and resolving all front-end related issues with agencies partners and back-end issues with our operations team. 
  • Support monthly and weekly KPI reporting, gathering relevant data and actioning any insights that come from the data.
  • Support the eCommerce and Digital Marketing Manager in driving our development agency to manage feature requests, CRO tactics and user issues.
  • Manage our marketplace channels meeting with our marketplace partners to ensure sales targets are met.
  • Troubleshoot and resolve issues, data related or integration related, on our marketplace channels, working together with our partners and operations team.
  • Manage the upload and merchandising where applicable of all bundles onto our marketplace channels including product copy refinement and product images as well as relevant mapping required for each marketplace.
  • Compile monthly marketplace reviews, identifying opportunities to drive increased revenue and then executing on them.
  • Work with third party translators to brief and translate product, website and paid performance copy on our international sites and marketplaces.

Skills & Experience

  • 2+ years ecommerce and digital marketing experience
  • Proficient in Shopify, Google Analytics.
  • Experience with Google Ads and Facebook Business Manager ideal but not essential.
  • Be self-driven, energetic and motivated
  • Have exceptional communication and interpersonal skills
  • Adopt a test and learn approach and seek continuous improvement
  • Excellent time management and highly organised work ethic

About You

We’re searching for someone with a big love for all things digital. If you follow tech crunch, listen to podcasts like digiday or read articles related to SEO and get excited, then you’re the one we are after. We’re looking for someone who has a wide interest in technology, loves learning about all things digital and has a big desire to develop and grow in this arena.

You’re quick to learn, and even quicker to recover from mistakes. You embrace a rapidly evolving digital world that comes with challenges and thrive on finding new ways to do things that create efficiencies and better the experience of our team and customers.

You thrive in a dynamic and agile fast-growth environment, where things change and we’re kept on our toes. You’re comfortable being uncomfortable. 

Most importantly, you match our core values, so it is critical that you fit these to a tee (see what we did there?).

You are:

- High Spirited: we’re light-hearted, positive and always see the glass as half full. Above all, we strive to make Boody a great place to work.

- Caring: Our intrinsic caring nature means that we are forever looking out for one another, our community and the wider world.

- Driven: We’re motivated to be our best at all times. We take a dynamic, approach to all aspects of our business, always pushing innovation and growth.

- Considered: We are considered and diligent in our approach. We think before we act. We listen. 

What Can you Expect

  • Great office in Darlinghurst, just down the street from Hyde Park, within walking distance to the city and public transport hubs!
  • Supportive and highly experienced team with a fantastic work culture.
  • We give back to our community - Boody partners with 1% for the Planet to donate 1% of all online revenue to environmental non-profits. We also commit our team's time to help philanthropic causes and are proud to have a strategic partnership with Thread Together. 

    The Fine Print

    • This role is full time and you are required to work from Boody HQ 3 to 4 days per week (if you're aligned with our values, you'll love being here). Please do not apply if seeking fully remote work.
    • We require you to have full residency or a permanent Visa in Australia.


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